Introducing a giant art object that represents AJINOMOTO’s flavor philosophy! In close collaboration with the brand, we created an interactive installation where every detail — from the intense colors to the tactile textures — conveys their brand identity. Using special food- grade materials, we achieved an "eatable" design effect (although tasting is not recommended!). This colorful center of attraction doesn’t just promote a new product — it fully immerses guests in the delicious world of AJINOMOTO, leaving an experience as rich as their legendary umami taste!

Ajinomoto